The exclusive pizza box design will be available for one week only June 7-14, 2018
Pizzeria Vetri and Amberella are choosing love this June! The award-winning pizzeria has commissioned renowned street artist, Amberella, to create a limited-edition pizza box design that champions equality and raises funds for local LGBTQ non-profit groups.
The limited print box, which features a colorful twist on Amberella’s signature “Choose Love” heart, will be available at all Pizzeria Vetri locations both in-store and delivery via Caviar from June 7 through June 14 when customers purchase the specialty arcobaleno (rainbow) pride pizza; a colorful combination of charred baby carrots, pinenut pesto, stracciatella, parmagiano and red vein sorrel.
Spreading the love even further, Pizzeria Vetri will also host a social media competition that invites fans to post real-life examples of choosing love. From adopting a dog, to challenging the social norms, to simply giving back, fans will share their own story or one from a friend for a chance to win big. To enter, users must post an image on their Instagram, caption the photo with their “choose love” story including the hashtag #pvchooselove and follow @amberellaxo and @pizzeriavetri. The contest will open on June 1 through June 14 and winners will be announced June 18. Prizes include free Pizzeria Vetri pizza for a year*, a one of a kind Amberella art piece, up to $250 in Caviar delivery credit, one limited-edition “choose love” design box, and other swag. Contest terms and conditions can be found at http://bit.ly/amberellatsandcs.
Pizzeria Vetri will launch the campaign with a meet and greet event with Amberella in Washington D.C. on June 2. At the event, guests can come enjoy a sneak peek at the design and specialty pizza, meet and greet and create interactive art with Amberella plus food and drink specials, partner giveaways and live music.
Learn more at:
Amber Lynn aka Amberella is a Philadelphia based mixed media and street artist. Most of her work is conceptual and often comments on popular culture, body image, social justices, or lady drama. She draws inspiration from past and present personal life experiences. Her work, raw and vulnerable, seeks to touch on the viewer’s emotions and evoke feeling upon first glance. Amber Lynn holds a BFA in Photography from the University of the Arts, where she has also taught. She has been showing her work in Philadelphia since 1999 and has shown other artists’ works at her prior gallery and boutique, Amberella. She was awarded Rad Girls Artist of the Year 2016.
About Pizzeria Vetri:
Founded in Philadelphia, Pizzeria Vetri celebrates the art of authentic pizza-making. Serving up award-winning wood-fired pizza with a focus on sourcing local, seasonal ingredients, Pizzeria Vetri creates menus inspired by the neighborhoods in which they’re offered. Selections include innovative pizzas, house specialties (like the Rotolo) fresh salads and sweet treats plus robust lists of beer and wine. Pizzeria Vetri is now open in two center-city Philadelphia locations, King of Prussia and Washington D.C.